Obida proudly announces the launch of its latest body of work, The Market Collection — a vibrant and deeply rooted exploration of everyday West African life, inspired by the bustling energy of Ijebu Ode’s iconic Oke Aje Market. Born from a journey through the market on a typical trading day, the collection captures the rich […]
Kicking off on the 22nd of April, South African Fashion Week (SAFW) remains the only dedicated B2B marketing platform for fashion designers in South Africa. During its strategic pause, SAFW delivered two targeted digital campaigns, including a key October rollout that extended designer collections through curated content and sustained engagement. The campaign achieved strong visibility, […]
Hosted by Yä-dé, they’ll be popping up in Johannesburg this Easter weekend on the 4th and 5th of April. Shop pieces from the classic Uniformwear, the popular SS25 collection, their second season collaboration with IAMISIGO plus exclusive South African Danshiki necklines. And just 2 days before that, they’ll be London popping up with Atunda with […]
