Brand Identity & Mission

Obida is a contemporary African design brand rooted in West African culture and artisan‑driven craft, creating ready‑to‑wear clothing and prints.

Founder

Founded by Obida Obioha, an interior designer and art gallerist with a passion for contemporary African design.

Style & Values

The brand’s name and aesthetic emphasize cultural expression, heritage continuity, and ethical craftsmanship, working with local artisans.

Presence

It operates from Lagos, Nigeria, and engages customers through contemporary printed menswear and collaborations like pop‑ups and design collaborations.