Fashion in the Time of War

With disasters happening left, right, and centre, it sounds frivolous talking about fashion right now but hear me out Read More
Obida Unveils “The Market Collection” — A Celebration of West African Trade and Culture

Obida proudly announces the launch of its latest body of work, The Market Collection — a vibrant and deeply rooted exploration of everyday West African life, inspired by the bustling energy of Ijebu Ode’s iconic Oke Aje Market. Born from a journey through the market on a typical trading day, the collection captures the rich […]
Spring/Summer 26 Collections from SA Fashion Week Schedule is here

Kicking off on the 22nd of April, South African Fashion Week (SAFW) remains the only dedicated B2B marketing platform for fashion designers in South Africa. During its strategic pause, SAFW delivered two targeted digital campaigns, including a key October rollout that extended designer collections through curated content and sustained engagement. The campaign achieved strong visibility, […]
Johannesburg or London, wherever you are, This Is Us is there!

Hosted by Yä-dé, they’ll be popping up in Johannesburg this Easter weekend on the 4th and 5th of April. Shop pieces from the classic Uniformwear, the popular SS25 collection, their second season collaboration with IAMISIGO plus exclusive South African Danshiki necklines. And just 2 days before that, they’ll be London popping up with Atunda with […]
How African Institutions Continuously Fail its Fashion Industry

Calls for more support and industry frustration over the lack thereof have been building for decades. Read More
Reviews From Berlin Fashion Week, and Elle Magazine Africa Launches

Orange Culture, Kenneth Ize, and Buzigahill unveil their latest Autumn/Winter 2026 collections and Naomi Campbell covers Elle Africa’s debut issue Read More
Notes From Couture Part 2: Meet the Kenyan Artist Behind Dior’s Sculptural Haute Couture Gowns

Magdalene Odundo is a world renowned potter celebrated for her human-inspired ceramics. Read More
Notes From Couture Part 1: Imane Ayissi explores the Cathartic Language of Design

A designer at play — and the fashion news you won’t hear in the media. Read More
Ralph Lauren, The New Role of Designers, And Other Shifts Influencing African Fashion in 2026

2025 was a busy and challenging year for fashion. Read More